WOW Miracle 10 in 1 Shampoo Review: for Dry, Wavy, Curly, Frizzy Hair

WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free

Few of my readers introduced me to this brand called “WOW Organics”. I was asked by several curlies to check the ingredient list of their range of shampoos as they claimed to be sulfate and paraben free andddd there were so many positive comments regarding the shampoo. So, I had to get my hands on this product.


Rs. 499 for  300 ml


Easily available at online shopping sites Amazon & Flipkart


You can buy it here:

WOW Miracle 10 in 1 Shampoo



It is in fact sulfate and paraben free.

It contains Polyquats – 7 & 10. Polyquats have detangling and conditioning properties for which it is usually used in shampoos and conditioner. Well, polyquaternium-10 seems all okay. But I was not sure about Polyquarternium-7 which supposedly has a film forming property if used in higher quantities. But then this ingredient is after the first 5 ingredients on the list so its % would be less. Also, on searching around I found that polyquat 7 & 10 both are present in DevaCurl products ~~ which are bestesttttt products for curly that puts a full stop to my confusion.

WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free
Ingredients – Sulfate free



It was a total love at first sight!! I heart the dark brown plastic bottle with a golden pump!! The pump works like a charm. Dispenses appropriate amount of shampoo with each pump.

WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free

Consistency & Color:

Light golden yellow in color. Consistency is runny.

WOW Shampoo Review India_Curlacious_Miracle 10in1sulfate free


How I use:

This is how I shampoo in general. I section my very wet hair. take one pump of the shampoo, water it down and rub between palms to spread and lather and then shampoo my scalp section-wise.


WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free


My Experience:

This shampoo produces good lather when I rub it between my palms and use more water to shampoo. It gives a very clean feel yet doesn’t dry out my hair. If you have used a sulfate-free shampoo and know what to expect, then you will love this shampoo. it spreads easily and gives an soft feel post wash! (which is probably due to the polyquats). I love how this shampoo leaves my hair feeling.  I have been using it for about a month now and I loving it!!

Does most of the things that it claims to do in ’10 in 1′. Well I cannot comment on the strengthening, binding split ends and protecting color thing. But rest of the claims are true!! 🙂


  • Cleans hair and scalp very well
  • Does not dry out hair or scalp
  • Gives hair a soft feel
  • Spreads easily
  • Imparts a mild shine
  • Doesn’t weight hair down
  • A little goes a long way
  • Forms mild lather (If you are the lather-loving type…then this is a pro for you! 😉 well, we all love our bubbles at times, don’t we!)


  • May be, the polyquats could be a little lower on the list? But I don’t find any build up or weighing down with this shampoo, though. So it seems okay.
  • None other that I can think of


Final Verdict:

I am totally in love with this shampoo. If you are looking for a sulfate-free shampoo and do not want to break your bank, then you can go for this!! Gives clean hair and doesn’t strip hair of its natural oils. If you are looking for a cost-effective shampoo (it is always on discount) to start your Curly-Girl Method journey with, then this is the one you need to start with!! 🙂 Go grab it girl!!!

You can buy it here:

WOW Miracle 10 in 1 Shampoo


If you are new to sulfate versus sulfate-free thing, then read this post: Here.

Have you tried WOW shampoo? Once I am done with this one, I might get my hands on the other versions 🙂


P.S. Sorry for the uneven format of the photos…I am not able to edit them!! Couldn’t wait longer to post this soo….u know! 😀 🙂 I will update the photos when I figure it out…..


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