WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free

WOW Miracle 10 in 1 Shampoo Review: for Dry, Wavy, Curly, Frizzy Hair

Few of my readers introduced me to this brand called “WOW Organics”. I was asked by several curlies to check the ingredient list of their range of shampoos as they claimed to be sulfate and paraben free andddd there were so many positive comments regarding the shampoo. So, I had to get my hands on this product.


Rs. 499 for  300 ml


Easily available at online shopping sites Amazon & Flipkart


You can buy it here:

WOW Miracle 10 in 1 Shampoo



It is in fact sulfate and paraben free.

It contains Polyquats – 7 & 10. Polyquats have detangling and conditioning properties for which it is usually used in shampoos and conditioner. Well, polyquaternium-10 seems all okay. But I was not sure about Polyquarternium-7 which supposedly has a film forming property if used in higher quantities. But then this ingredient is after the first 5 ingredients on the list so its % would be less. Also, on searching around I found that polyquat 7 & 10 both are present in DevaCurl products ~~ which are bestesttttt products for curly that puts a full stop to my confusion.

WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free
Ingredients – Sulfate free



It was a total love at first sight!! I heart the dark brown plastic bottle with a golden pump!! The pump works like a charm. Dispenses appropriate amount of shampoo with each pump.

WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free

Consistency & Color:

Light golden yellow in color. Consistency is runny.

WOW Shampoo Review India_Curlacious_Miracle 10in1sulfate free


How I use:

This is how I shampoo in general. I section my very wet hair. take one pump of the shampoo, water it down and rub between palms to spread and lather and then shampoo my scalp section-wise.


WOW Shampoo Review India sulfate free_Curlacious_Miracle 10in1sulfate free


My Experience:

This shampoo produces good lather when I rub it between my palms and use more water to shampoo. It gives a very clean feel yet doesn’t dry out my hair. If you have used a sulfate-free shampoo and know what to expect, then you will love this shampoo. it spreads easily and gives an soft feel post wash! (which is probably due to the polyquats). I love how this shampoo leaves my hair feeling.  I have been using it for about a month now and I loving it!!

Does most of the things that it claims to do in ’10 in 1′. Well I cannot comment on the strengthening, binding split ends and protecting color thing. But rest of the claims are true!! 🙂


  • Cleans hair and scalp very well
  • Does not dry out hair or scalp
  • Gives hair a soft feel
  • Spreads easily
  • Imparts a mild shine
  • Doesn’t weight hair down
  • A little goes a long way
  • Forms mild lather (If you are the lather-loving type…then this is a pro for you! 😉 well, we all love our bubbles at times, don’t we!)


  • May be, the polyquats could be a little lower on the list? But I don’t find any build up or weighing down with this shampoo, though. So it seems okay.
  • None other that I can think of


Final Verdict:

I am totally in love with this shampoo. If you are looking for a sulfate-free shampoo and do not want to break your bank, then you can go for this!! Gives clean hair and doesn’t strip hair of its natural oils. If you are looking for a cost-effective shampoo (it is always on discount) to start your Curly-Girl Method journey with, then this is the one you need to start with!! 🙂 Go grab it girl!!!

You can buy it here:

WOW Miracle 10 in 1 Shampoo


If you are new to sulfate versus sulfate-free thing, then read this post: Here.

Have you tried WOW shampoo? Once I am done with this one, I might get my hands on the other versions 🙂


P.S. Sorry for the uneven format of the photos…I am not able to edit them!! Couldn’t wait longer to post this soo….u know! 😀 🙂 I will update the photos when I figure it out…..


34 thoughts on “WOW Miracle 10 in 1 Shampoo Review: for Dry, Wavy, Curly, Frizzy Hair

  1. Hi Divya,
    Can you suggest sulfate free conditioner as well which I can use along with WOW shampoo , as my hair type is a wavy frizzy hair and I can not do any hair style

  2. Plz suggest that if this shampoo not dries out curly hair coz i have extremely frizzy hair.. And i wanna start the cg method as soon as possible.. So plz suggst a shampoo!

    1. Hey Revathi… You can totally use this shampoo. But since this is sulfate free, if you are using a silicone containing conditioner or hair products, then this shampoo might not wash off the silicones and will cause build up….. if ur other products are silicone free, then this will work well 🙂

  3. I used the Aloe Veda anti hairfall shampoo (which is free of sulphates and parabens). My scalp does feel clean but my hair turns rougher and more unmanageable than usual – even after using a conditioner (silicon free)! I am confused. Are all sulphate free shampoos supposed to work that way? Am I doing something wrong? Or should I probably switch to WOW?

    1. No Lakshmi, Sulfate-free shampoos are not supposed to feel like that. Are you shampooing the lengths of your hair too??
      if the shampoo makes your hair feel dry, what you can do is….

      Apply the conditioner on the lengths of your hair prior to the shampoo
      Then apply shampoo and massage the scalp
      Do not shampoo the lengths, rub or use the shampoo running down from scalp while rinsing to wash the lengths
      Then detangle and rinse off conditioner
      Also leave in a little if you feel too dry 🙂

      Do not switch too early. try all ways to make your product work and switch only if none of the ways work!

      1. Hi! Thanks for your reply! I don’t rub the shampoo onto any part of my hair except my scalp. I must try the conditioner before shampooing trick 🙂 Aloe Veda does lather a LOT, even though it says it is sulphate free. could this be the reason?

        Thanks again!

        1. Oh does it lather alot?? hmm.. sometimes there might be other ingredients that cause lathering…still “alot” shouldn’t be the case. Do try this conditioner before shampoo trick. and lemme know…if it works or not!! 🙂

      1. Hi I want to buy dis shampoo but bit confused which will suit my hair…
        I have fizzy rough damage hair…as I have done straightening…please suggest

  4. i am confused which one to buy wow apple cidar vinegar shampoo or wow 10 in 1? I have oily scalp with dry ends..If anyone can suggest me then please help me out..

    1. I have the same hair type and i ordered apple cider vinegar one it does clean your scalp very well and it stays clean for an easy 3-4 days but it is extremely dry for the rest of the makes it mad and frizzy…so i would not recommend using that for this kind of hair type….you can try 10-in-1 i my self am thinking of trying that. 🙂

      1. Hi Priyanka…Thanks for your quick review. It is scry to hear that it makes hair so dry and frizzy.. then it is better to go for the 10 in 1 miracle shampoo. This is pretty good.

  5. I am using Wow Apple Cider vinegar shampoo and it is really good. I have curly hair and it does wonders for my hair. Do a review on it’s conditioner sometime soon. I got it for my mother, haven’t used it yet. She loves it. I have noticed that if the shampoo is used after applying hair oil, it helps you get rid of the dead skin on the scalp.

    1. Hey Vinita,

      Thank you for sharing your feedback on the WOW Apple Cider Vinegar Shampoo.. I have heard great reviews from some curlies 🙂
      and if I go by the wow shampoo that I use, I can imagine the lovely results this variant would have 🙂 Oh using with oil removes dead cells? That sounds great!!

      The WOW conditioner is not a silicone-free one. It has Dimethicone in its ingredients. Is your mom using a sulfate free shampoo? If yes, she might need clarifying once in a while.

  6. I mean to ask you if the product is a 100% safe to use without side effects like hair fall and others?

Would love to hear from you. Please do leave a comment.